As technology continues to advance, traditional forms of advertising are becoming more obsolete as the internet continues to revolutionize the way business is being conducted today. Yellow pages and classified ads simply do not generate the type of results they used to and business owners are speechless and are looking for real solutions to this growing problem.
Part of being an entrepreneur is being able to spot the trends as they are occurring and capitalizing on opportunities when they present themselves. Although Google has been around for a number of years now, their advertising platform “Ad Words” has opened the doors of abundance to those who understand and grasp it’s power.
Being the most highly visited site on the internet, Google Ad Words gives even the smallest business an unfair advantage over their competition as the amount of exposure that is available is virtually unlimited. So how do you actually <b>make money with Google Ad Words</b>? While there are plenty of examples and strategies, there are three basic ones that you need to know in order to get started:
1)<b>Target Specific Keywords</b>: The biggest mistake that people make on Google Ad Words is simply that they target generic keywords that aren’t specific enough to what they are selling and marketing. Many people will target keywords such as “home based business” or “network marketing” which are high in competition which causes the bid prices to go up significantly. As a result, people end up paying an enormous amount per click which causes them to spend far more money than they actually have to.
The more specific you can be with your keyword targeting you’ll spend less money, have a more highly targeted prospect, and convert more traffic into leads for your business.
2)<b>Be Congruent In Your Marketing</b>: Another huge mistake that newbie marketers make is they simply aren’t congruent in their marketing. In other words, they will post an ad on Google Ad Words then their page won’t have single thing to do with their ad. Google thrives on providing relevant content to their users so if you aren’t being congruent in your marketing, Google is going to significantly lower your quality score on your site.
The best thing you can do is to always follow through on what it is you are selling/promoting. Never send your prospects to a page that has nothing to do with what you promise in your ad. If you can be congruent in your marketing, you will get more leads and you will appease Google.
3)<b>Offer A Cheap Product On Your Front End</b>: Your primary objective with Google Ad Words is simply going to be to generate as many leads as you possibly can however, you want to offer people a cheap information product on the front end of your marketing funnel once they opt in to your lead capture page after they click on your ad. By having a cheap front end product, this will increase the value of your leads and will establish “buyer/seller rapport”. Once you do this and they are on your email list, you can sell/promote anything you want at any dollar amount you choose.
Although Google Ad Words might seem intimidating to some people, it is actually one of the most powerful marketing strategies that a home based business owner can use and leverage today. The beautiful part about all of it is that it is all done on complete auto-pilot. Take these strategies and run with them!
If you are interested in finding out more information on building a 6 or 7 figure a year home business, make sure you read the resource box below and click on the link for more information.

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